Rowan Tree Jewelry

In the last newsletter we covered the  WHO and HOW  (Component  #1) when it comes to creating a massively successful lead generation funnel.  After gaining a crystal clear picture of WHO your ideal client is, it will be easier to nail down the second component… Writing  compelling  copy for your funnel that  resonates  at a high level   with your target audience.  Resonates?  Resonating is the feeling that develops when someone trusts, believes, and connects with who you are, what you stand for, and what you offer  (you or your company).  This piece is  extremely important  to mention, as it sets the tone, theme, and positioning when writing each copy element for your funnel.  In other words, when your copy resonates at a high level with your ideal prospects, you can ultimately   increase your conversion rate .  So yes, this is important! If you want to resonate with your audience, you must first become crystal clear on  what it is you are selling  AND  how exactly it benefits  your au...

The last two components I’ve outlined definitely pave the way to reach your ideal clients , but how do you successfully use your lead generation funnel as a vehicle that ultimately leads to a sale? (Notice how I emphasized "ultimately"? I will explain this a bit later) . My answer is always the same when it comes to any lead generation activity. It begins with Value Creation . When you lead with VALUE , you can never lose. Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. When you lead with value, your results are more consistent, predictable, and you create a bigger impact. Value creation allows you to successfully differentiate yourself from your competitors. You know as well as I do, your prospects have many options. Our world these days offers endless access to such a vast array of products and services (especially online) . And the more choices we have, the harder it is to make a decision. Where does that...

30 days.  I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family… Everything.  That wasn't supposed to be me...  But it was.  I'm gonna tell you how I got there  (so you never have to).  In my 20’s they called me the “golden boy” because everything I touched turned to gold. At the time I was working in sales for a 50 year old plastic packaging company. I got an idea for a new division. I brought it to senior management. They said yes.  And we moved forward. I grew that division to 45 million in annual revenue in less than five years. From there, I became the CEO of the first digital portrait studio chain in the United States. When we brought it into franchising, things really started to take off. Before long, I became known as one of the young guns of franchising. We were growing… millions upon millions in revenue, ranked one of the top 15 hot franchises by Entrepreneur Magazine by year five. I had this formula for success all ...