Carrying Someone Else's Business Cards With You

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Anyone in business understands the prudence of carrying business cards with them wherever they go. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But even though the prudence of carrying around your own business cards is well-known and widely-accepted, far fewer businessmen and businesswomen ever consider the prudence of carrying around business cards that belong to other people. This can be a very beneficial practice, and here are just a few of the reasons why.

As a businessperson, you understand that any conversations with strangers are golden. Every opportunity to talk to someone you do not know just might be the exact opportunity you have been looking for. But if a stranger thinks that you are starting a conversation with them strictly to sell them something, they are likely to be turned off. Naturally, people are protective of their money; they don't want to talk to you if they think you're trying to get some of their money in your pocket! But with business cards that belong to others, you are always equipped with great conversation starters. You might be at the movie theater when you hear someone talking about how they really need a plumber. With your favorite plumber's business card stashed away in your wallet, you are ready to jump into the conversation. "Excuse me, but I couldn't help overhearing you say you need a plumber; I happen to know a great plumber - he's worked on our house, and we've been thrilled with him!" You have now entered their conversation without trying to sell them anything at all. The conversation is sure to cycle back around to you, and to what you do for a living.

Also, people are inclined to remember someone who helped them out without any promise of something in return. You are sure to unload one of your own business cards once the conversation comes back around to you. And you will have yourself a new customer the next time something arises in this person's life that you might be able to help with.

Even though the practice of carrying others' business cards might seem insignificant, it might just be the "small step" that brings you your next big thing.

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